McRae, the author of poetry books The Occupied Mind and The guilty Truth Revealed, said that his company, registered in 1999, has moved from newcomers to current trendsetters as it relates to producing music and planning events both locally and abroad.
“As for production we have set a standard above average in the sense that we concentrate on positive and uplifting music, creating music of past, present and future. As for our promotions we deliver a unique show called HYPE which is held annually at Independence Park, Black River, which has set a standard where promotions is concern,” he said.
McRae disclosed that achieving this goal proved difficult in the initial stages, as the support from the industry wasn’t of any likening. But, nonetheless, they helped propelled him to pursue greater heights.
“It’s like majority of persons overlook real and authentic music, and we had to fight real hard or go the extra mile to be heard,” said McRae in relation to bias in the music industry.
Deriving from a sound system ‘Black Roze’ to a now successful entity, Flava Squad have been associating itself with some of the biggest projects in the local music industry. They have also produced an array of top reggae artistes such as Luciano, Sizzla Kalonji, Anthony B, Turbulence and several others.
They have recently released a number of albums on ITunes, including Khago’s ‘Daddy from You Gone’ and Nitty Kutchie’s ‘Gangsta’. And, come this April, they’ll be releasing two reggae one drop rhythms titled Mackavel and Life, featuring a number of popular and upcoming reggae and dancehall artiste.
As a promotional body, they have combined forces with Sizzla Kalonji for his annual Sizzla Annual Concert, Its A Party and their very own HYPE. They have also successful organized events in the Turks Island, Canada and England.
McRae stated that he and his employees are dedicated to growth and development of the Jamaican music industry and will continue to give the public nothing but the best through their numerous parties and uplifting music.
