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Monday, April 22, 2013

I-Octane Blazes Stages on Return to North America


Digicel/Busta brand ambassador I-Octane continues to blaze stages on his return to North America with an intense performance at Club Amazura in Queens, NY. Sharing the bill at EastaFest with artistes like Spragga Benz, Macka Diamond, Konshens and more, the singjay put on an electrifying 15 minute set after his performance had to be cut short.

But that shortened set did not hinder the reggae star from delivering an excellent set for fans, as he declared, "Mi ah man doan like cut my time, but me ago shell it same way" before he ran through a brief sample of his extensive catalogue to a roaring crowd.

He ended his set with an accapella medley of Example for the Poor, Burn Dem Bridge,Study Yuh Friend and Bad Mind before introducing show closer Spragga Benz who began his set by performing the classic Hurt Mi combination with Octane.  

I-Octane returned to the island on Saturday, but not before stamping his class on a show in Guyana on Friday night where he performed alongside the likes of Bounty Killer, Spice and others. Needless to say, the Digicel/Busta brand ambassador left patrons craving to witness his next stint there. I-Octane is set to return to New York on April 24 to headline mainstream station Hot 97's ‘Who's Next’ concert at SOBs. 

There he will share the stage with fellow Jamaican acts, Christopher Martin, Ding Dong among others. Recognising the singjay's dominance of the dancehall scene for the past few years, the hip hop and R&B juggernaut has invited I-Octane to perform at their stepping stone event. I-Octane was quoted in an earlier interview saying, "hard work pays off, and it feels good that the Hot 97 team has recognized the work I have put in. 

I'm definitely looking forward to performing there." I-Octane joins an elite group of artistes like Drake, ASAP Rocky, and Kendrick Lamar who have all graced the SOBs stage for this marquee event. Octane's headlining appearance on the bill also sets the foundation for his move to take his vibes to the mainstream. 

In other news, I-Octane who was recently named brand ambassador of the Busta soft drink brand, and signed on to a one-year contract with the popular drink company to represent Busta across the Caribbean, has been doing just that, as the new Busta ad featuring Octane has been getting massive reception in Jamaica, Trinidad and other Caribbean islands. I-Octane is also a brand ambassador for telecommunications giant Digicel, and re-signed a two year contract with them earlier this year.
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