The annual event, which will take place at the newly completed Palmyra Resort and Spa in Montego Bay, Jamaica will feature a weekend of activities to include a beach concert on Friday, November 5th followed by a Saturday night Gala Dinner & Dance on Saturday, November 6th. In between both events a golf tournament is planned.
The purpose of the event is to raise funds for the purchase of school books. The primary purpose of the Palmyra Foundation is to provide school books to 4 and 5 year old school children in public infant schools across Jamaica.
Since its inception in 2007, more than 80 international volunteers have helped provide 72,000 books to 15,000 children in 80 schools across Jamaica's 14 parishes. To date, the Palmyra Foundation has donated books for over US$400,000.
Cat Coore remarks, "The work that the Palmyra Foundation is doing is pivotal. As cliché as it sounds, children are our future so education is key. I express the sentiments of the band when I say we are delighted that we are afforded the opportunity to be a part of something so groundbreaking.
Being an artist is not just about making music, touring and recording. Moments like these remind us that it really is about giving back. We share in the beliefs of the foundation whose slogan is The Future is bright, when you can read and write."
For the past ten months, Third World has been on a world-wind tour in celebration of over three decades in the industry. Additionally, on August 10, 2010, the band released their 23rd album which was made available to fans with a soft launch of their Online Digistore.
Prior to the release of the album, the band released singles, "Spirit Lives," a dedication to the people of Haiti and "By My Side" featuring Tessanne Chin. The video for By My Side, which was directed by Adrian Allen, features Robert Townsend's popular online series "Diary of a Single Mom" starring Monica Calhoun, Valery Ortiz, Janice Lynde, Richard Roundtree, Billy Dee Williams and Leon, was also released.
The album features collaborations with Toots Hibbert, Marcia Griffiths, Gregory Isaacs, Sly Dumbar, Robbie Shakespeare, Dean Fraser, Inner Circle, Mykal Rose, Junior Reid, Capleton, Stephen & Damian Marley, Tarrus Riley and Tessanne Chin.
The band will continue their tour with performances in South Carolina on October 23, 2010 at the 10th Annual Skinful Halloween festival and in New Zealand alongside Ludacris, T-Pain, Kelly Rowland at the 1st Annual Boom Tunz Festival December 11 and 12, 2010.
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