The song Forever and Always was produced by Courtney Johnson of Whatage Music on the Jahness Riddim. According to Johnson Forever and Always has been doing very well internationally and is now being rotated on Choice FM and Vibes FM in London as well as WWUH 91.3 FM, Busy Radio and WRTC FM in Connecticut. The song has also been picked up by stations in New York, Florida and California.
Johnson says Whatage Music decided to do a video for the song because: “We believe in the song based on the message which is love and we really believe in Hezron as we know he has excellent potential. The song is playing on most local radio stations as well as stations in the UK, Europe, America and the Caribbean; as such we thought a video would be a good follow-up”.
Forever and Always was shot by noted video director Asha for Far Eye Films just two weeks ago in Kingston and Manchester. Asha says the song is a love story which chronicles the relationship between two persons who are having issues in their relationship and the video mirrors that message.
He also believes the video will be popular among Hezron’s fans and says: “I really rate Hezron as a performer and I think this year is his year, he is a true professional. I worked with him on his first video a few years ago and I realised his potential. This is his fourth video with me and I really think his work ethic and his talent as a writer and singer made this video one of if not his best.
Forever and Always the video, features a star studded cast including renowned stage performer Camille ‘Diana’ Davis who is known for her roles on stage in plays such as love Game, Diana and Easy Street and Garnet silks two daughters playing various roles.
Hezron says he is very pleased with the outcome of the video and sees it as the next step is his growing career. The artiste proclaims that he is dedicating it to his fans who have stuck with him thoughout the years: “I feel it’s one of my best videos and Camille Davis played a big role in making it a success. The video is definitely a plus for the song and compliments it well. The story line was really good and fulfils the initial plan that I had. This video is dedicated to my fans who have been with me over the years through ups and downs and I know they will like it”.
The video for Forever and Always will Premiere on CVM’s On Stage this Saturday January 15 at 9pm. The show will also feature an interview with Hezron where he will tell Jamaica whats the next step in his career.
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