The Cash Flow-produced song, which has been enjoying heavy rotation on radio, has made its way onto various charts, and has now become one of the most in-demand tunes in the dancehall. Interestingly, the term ‘forward’ has taken on new life and energy, in direct response to the impact of the song.
According to Konshens, “Everybody keeps asking me when I am going to do the video, so I just assembled a team and hit the road. It was a great shoot. The video director had some crazy ideas and we brought them to life … so now we are just moving Forward.”
His face lit up as he recalled the vibe as the team travelled along Mannings Hill Road and then went into the Arcade, where they were welcomed … not mobbed.
“It was just a connection; it was a great people thing and the fellowship with the ordinary man in the street was unmatched,” said the deejay who has been emphasizing the importance of staying true to his roots.
In addition to Forward, Konshens has scored big with recent songs such as Pretty Devil, Do Di Ting, Bounce Like A Ball, Rasta Imposter,This Means Money, Good Girl Gone Bad (w/Tarrus Riley), Realest Ting and his breakout single, Winner.
The video for Forward was directed by Jay Fresh.
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