Dubbed the Spirit Lives Concert Series, named from the single "The Spirit Lives" on their new album Patriots, the Reggae Ambassadors will perform their number one singles in addition to songs from their new album. The performances will be held in Portland, Montego Bay and Port Antonio.
Cat Coore remarks, "Third World is in its 38th year as a band. We could not have lasted this long without the support of our fans, particularly the support of our Jamaican family. For us it is only fitting that we give back in some capacity and this is one of the many ways we can do so. We have been blessed and we just want to be a blessing to those who have never seen Third World because of cost associated with tickets etc. So we are looking forward to just jamming in the shade and vibing with the people."
The concert series will commence on Friday, May 20, 2011, with an exclusive live performance at the Jamaica Pegasus Gardens in Kingston. The all-inclusive formal event will feature performances by Third World, Tessanne Chin and Nomadz. With ticket prices at $6000 per person, the goal of the event is to aid in raising funds to benefit the Jamaica Children's Heart Fund ("JCHF"). Third World has been involved with the JCHF for over four years. The organization provides cost free open-heart surgery to children in Jamaica, whose families cannot afford surgery.
The organization is comprised of a pediatric cardiac surgical team, and an intensive care team from the Joe DiMaggio Children's Hospital (JDCH), Hollywood, Florida, headed by Dr. Richard Perryman, Chairman-JCHF/Director Cardiothoracic Surgery JDCH, along with Dr. Gerald Lavandosky, Vice Chairman-JCHF/Pediatric Intensivist JDCH. Joe DiMaggio Children's Hospital is a world-class hospital noted for medical professionals who are uniquely qualified to handle the most complex and critical pediatric open-heart cases.
Recently, the JCHF merged with Chain of Hope Jamaica ("COH JA"). The merger with COH JA aims to create a sustainable paediatric cardiac programme at Bustamante Hospital for Children through the creation of a new cardiac facility including a new operating theatre and catheterization laboratory and a 10 bedded Intensive Care Unit to double the number of existing beds at the hospital. The project also includes the specialized training of key cardiac personnel.
Additionally, the merger will facilitate improved utilization of donor contributions to achieve the desired outcome of a paediatric cardiac center of excellence to serve the children of Jamaica and the rest of the Caribbean who are suffering with heart disease. Other partners who are helping to make this project a reality include Chain of Hope UK, Caribbean Heart Menders Association, Congenital Heart Institute of Florida, Gift of Life International and the Rotary Network.
"Over 400 children are born every year in Jamaica with heart disease. Over half of these children will need medical or surgical intervention or will face a premature death. Chain of Hope Jamaica is truly honoured to have the legendary Third World as ambassadors for these children and as contributors towards our current project aimed at developing a sustainable paediatric cardiac programme at Bustamante Hospital for Children. We are extremely grateful to Third World for choosing to be a link in the chain saving the lives of our children" - Dr. Charmaine Scott, Peadiatric Cardiologist and Chairperson of Chain of Hope Jamaica.
With the assistance of sponsors such as LIME, Courts Jamaica Limited, Truetone Production and Superior Auto, Third World will take their show on the road with the first stop on Saturday, May 21, 2011 in Folly, Portland. Then on Sunday, May 22, 2011, the group will perform at Dump Up Beach in Montego Bay. Third World will close out the concert series in Portmore at Portmore Mall Roundabout on Monday, May 23, 2011. All concerts will begin at 7pm.
CEO of Brownstone Marketing, Joseph Oates remarks, "Brownstone is extremely privileged to be working with an iconic group, Third World Band and is also deeply appreciative to have been given the opportunity to produce an event of such magnitude as the Third World Spirit Lives Concert Series. Jamaicans can expect to experience wholesome entertainment at these events. The type of experience that would be expected of a premium priced music festival."
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