Lawrence, Morgan, and Johnson together have more than a quarter-century experience in events and promotion and together form the group Tri-Star Media. Under that umbrella, the three will satisfy socaphiles in places such as St Mary, Portland, Negril, Linstead, St. Thomas, St Elizabeth, Montego Bay, Mandeville and May Pen.
"This is going to be one of the biggest events of its kind in the region. We haven't found anywhere else that has a roving fete going all around the island, and we're going to be making sure that its larger than life," explained Morgan.
Adding to that point, Lawrence noted that each of the 10 events will have live entertainment from both dancehall and soca stars.
"A key factor that distinguishes us from anything else is that each of our 10 fetes will feature a live entertainment element. And by live entertainment, we don't mean dancers and confetti. All-Island Carnival will feature some of the biggest names in dancehall and soca as we take our vision for true entertainment right around the island," Lawrence said.
The trio are tight-lipped about which stars are confirmed for the soca series, but did say that they are 100% sure patrons will not be disappointed and that it was an event for everyone to enjoy.
"We're putting together a real package that patrons just won't be able to say no to. It will be epic. 12 weeks of amazing fun and soca across our entire country and not just centralised. All-Island Carnival is for all, and that's why we're going to bring the fete around Jamaica," Morgan quipped.
The All-Island Carnival will begin on January 29 in Kingston, and end on April 29 with a blowout jouvert fete. Pre-sold tickets will be available for purchase soon with the promoters promising an "attractive" admission cost.
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